The RULES of pricing-
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Pricing your home is a BIG deal.
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First, see what mistakes I see sellers make most when it comes to pricing and the impact of price on visibility.

1️⃣ Market Research - This is the most important part of your pricing strategy. You need to know what's going on in your market! What are similar houses in your neighborhood selling for? How is yours similar or different? Is it bigger or smaller, newly renovated or in need of some maintenance or updating?
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2️⃣ The Search Results Strategy - If it’s too high, you might miss a segment of buyers. For example, if a buyer tells me they want to see a three bedroom house in your neighborhood for under $1.5M, I will set up a search for that request. If your house is priced at $1.525M they won’t see your listing in their search results. It’s important to consider other houses in the neighborhood and set the price IN THE RANGE buyers are actually looking.

3️⃣ The Pricing Pyramid Strategy- (Refer to Slide 3 for the visual) When sellers price homes slightly over the market value to "see what they can get", the pool of buyers they reach is a lot smaller, like the top of the pyramid. On the flip side, if you price it slightly under market value, it looks like a steal (especially compared to the other listings available). This drives up DEMAND and *CAN* result in a HIGHER sale price (+ less time on the market)!